NSport - Puma
Twitter // Facebook // Instagram
Whole-year project for brand PUMA for one of the Sport/Fashion client – NSport.
Influencers are more than important for every brands. Influencers are top1 source for decision making, beside the friends and family recommendations. 84% of millennials do not like advertising messages, but follows many popular and influential people. Influencers influence people and inspire public to react, act and make decisions.
The most important is to map and choose influencers in accordance to brand target groups/audience.
Depending on the brief and goal, Influencers program have the best effects if lasts for 6 – 12 months.