Somersby – page takeover banner

Page takeover ads temporarily alter the appearance of a website’s most highly visited pages. They are usually rich media ads, with combinations of animation, special effects, and features that expand out of a site banner, with detailed user tracking tools embedded. Typical takeover campaigns last a short time—just a day or a week—due to their large footprint. They are more expensive than simple banner ads, so publishers may be more willing to include UX staff on the team creating them.